Product Authentication at Retail Points - Infrastructure and Systems
To tackle the counterfeit problems in healthcare industry and enable product authenticity check, the LSCM R&D Centre has joined hands with 13 partners to carry out an applied research project. Some of the participants from the consumer market including Chinese Pharmaceuticals, Eu Yan Sang, Hin Sang Hong, Ling Nam Medicine Factory and Wisdom Come have been invited in the pilot trials to attune the technology with real life requirements and practical business model.
With the LSCM developed technology, a product authentication network can be built to provide a secured communication and reliable authentication processing between third-party operated readers and authentication platform through the open Internet. When a product with an RFID tag embedded in package connects with a Product Authentication kiosk equipped with an RFID reader, authentication check would be processed and with result known in a few seconds. Product information such as product ingredients and laboratory test certifications can also be simultaneously acquired.
In addition to RFID, QR code is another value-added feature promoting individual product via a dependable and trusted platform which currently is prototyped and managed by the LSCM R&D Centre. Consumers can use their own smartphones for product information checking at anywhere and anytime.
We have registered and trademarked this project as “LSCM「認」真「析」貨™” in Chinese and “LSCM Authen√Tick™” in English for easy recognition. This project is also promoted in some popular magazines to raise the public awareness.
To know more about this project, please click here and review the two media coverage featuring the Product Authentication project. |